Inside an ESP

What’s in the box?

Purified Air wanted to create a video highlighting the key features of its market-leading air filtration technology. The video demonstrates the electrostatic process and how the technology effectively filters smoke and oil particulates from commercial kitchen ventilation systems. The client wanted to visualise the unique electrostatic filtration process, which charges unwanted particles with a negative charge, subsequently captured by negatively charged collector cells. The process distinctly sets the ESP product apart from other solutions currently available. Using a combination of 3D animation and overlaid captions, we created a short and impactful promotional video that introduces the product, explains its impressive capabilities, and brings to life an otherwise invisible process through engaging visuals.