TGRT Haber
Brand Identity and Broadcast Graphics
A dynamic new look for one of Turkey’s most-watched news channels.
Brand Identity
In Programme Graphics
On Screen Presentation
Guidelines
TGRT Haber is a 24-hour Turkish news channel launched in 2004. It is one of the most-watched news channels in Turkey, attracting a regular audience of over 10 million viewers.
Supported by a new brand strategy and channel identity, we created a dynamic on-air news package that uses a dynamic red and black palette to compose a bold and confident brand image. The package is designed to appeal to younger audiences and communicate that TGRT delivers up-to-the-minute, relevant news.
We developed a simple and versatile In programme graphics system, working closely with Vizrt implementation team to see the project through to fruition. On-screen presentation toolkits were designed and animated in line with the new channel branding to ensure a consistent look and feel across the channel.
