Masterchef Arabia

MasterChef is a reality TV show where amateur cooks from all walks of life compete for the opportunity to become professional chefs.

We generated & adapted a wide range of broadcast and online media for the launch campaign along side the production of the programme branding, promo templates and toolkits. The process involved implementing the advertising campaign whilst adapting all collateral for an arabic speaking audience. 

It was one of the biggest television productions to be seen in the Middle East and even included a custom-made studio containing the largest MasterChef kitchen in the world.