In Programme Graphics
On Screen Presentation // Guidelines
TGRT Haber is a 24-hour Turkish news channel launched in 2004. It is one of the most watched news channels in Turkey, attracting a regular audience of over 10 million viewers.
Supported by a new brand strategy and channel identity we created a dynamic on-air news package that makes use of a dynamic red and black palette to compose a bold and confident brand image, and is designed to appeal to younger audiences and communicate that TGRT delivers up-to-the-minute, relevant, news.
We developed a simple and versatile In programme graphics system, working closely with Vizrt implementation team to see the project through to fruition. On screen presentations toolkits were design and animated in line with the new channel branding to ensure a consistent look and feel across the channel.